By Keziah G. Huelar


Mr. Edwin C. Laru-an at the Asian Football Confederation Local Media Seminar 2018 at Kuala Lumpur, Malaysia.

Mr. Edwin C. Laru-an, CPU Sports Director, attended the Asian Football Confederation Local Media Seminar 2018 at Kuala Lumpur, Malaysia on November 19-20, 2018.

The said seminar aims to establish the best practices and adherence to the media regulations of the AFC. It also seeks to highlight the role of local media in encouraging participation of local players and coaches to uplift the said sport.

A former media practitioners himself, Mr. Laru-an aims to use the learnings of the said seminar to promote football across the region through the influence of both traditional and new media in sharing the local stories and triumph brought about by the sport.

AFC was founded during the 2nd Asian Games held in Manila in 1945. Today it has 46 member associations.

According to its website (http://www.the-afc.com/about-afc/visionmission/): “The Asian Football Confederation (AFC) has signalled its intent to become the world’s leading football confederation with the launch of its Vision and Mission. The new vision will see the AFC focus on the success of Asian teams on the world’s biggest stages and strengthen the level of fan engagement to ensure football is the number one sport throughout the continent.”

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