By Mikee Natinga Norico

Members of CPURAFLU-FFW, stakeholders, and representatives from partner agencies gather for a group photo, highlighting unity and collaboration during the launch of the KADIWA Retail Selling Store.

In celebration of the 124th Labor Day, the CPU Rank and File Labor Union–Federation of Free Workers (CPURAFLU-FFW) formally opened its KADIWA Retail Selling Project on May 1, 2026, in front of the Lenwood Edge Building (LEB), formerly the CARES study area, under the theme “Disenteng Trabaho Para sa Lahat: Iisang Hangarin, Bagong Pilipinas Sama-Samang Mararating.”

The initiative marked the turnover and launch of the KADIWA Retail Store, aimed at providing affordable goods while supporting local farmers and small entrepreneurs through direct market access.

The program opened with the singing of the National Anthem, followed by an opening prayer led by Pastor Justine P. Mije, Associate Pastor for Campus Ministry. In her welcome remarks, Ms. Rona S. Sapio, Chair of the Board, underscored that the project goes beyond a simple marketplace, describing it as a symbol of unity, resilience, and shared commitment to community welfare. She commended the collective effort of stakeholders and emphasized that meaningful initiatives are realized through cooperation and perseverance.

“As we officially open this Kadiwa nga Pangulo here at CPU, may we continue to work hand in hand, supporting one another and uplifting the lives of those we serve. Let this be a fresh start built on collaboration, compassion, and shared purpose,” she said.

Ms. Ma. Victoria G. Bellosillo, President of CPURAFLU-FFW, delivers her message of commitment, emphasizing the union’s dedication to transparent service, strong partnerships, and the successful implementation of the KADIWA initiative for workers and the community.

Representing the Department of Labor and Employment Regional Office VI (DOLE RO VI), Mr. Yulee Adan A. Salvarita, Senior Labor and Employment Officer and DILP Regional Focal, delivered a message on behalf of Assistant Regional Director Ms. Melisa S. Navarra. He highlighted the significance of the KADIWA initiative in empowering farmers, supporting small enterprises, and strengthening local economies. He also emphasized the importance of partnerships among DOLE, the Department of Agriculture, and CPU in promoting sustainable growth and expanding opportunities.

“This activity reflects the importance of strong partnerships and collaboration in empowering our farmers, producers, and micro-entrepreneurs. By connecting them directly to the market, we are able to provide better opportunities and the necessary support for their growth and sustainability,” he said.

Meanwhile, Ms. Rhea Cristina Resol, Officer-in-Charge of the Agribusiness and Marketing Assistance Division (AMAD) of the Department of Agriculture Regional Office VI, reaffirmed the agency’s support for programs that enhance market accessibility and food affordability. She noted that initiatives like KADIWA bridge the gap between producers and consumers, benefiting both farmers and priority sectors, while encouraging continued collaboration in government programs.

“This program reflects a strong commitment to strengthening local food systems and supporting our farmers and producers. Initiatives like this help create accessible market opportunities and bring agricultural products closer to consumers, ensuring both affordability and sustainability. We also continue to promote initiatives such as KADIWA stores, which provide affordable goods, including rice, directly to communities. These programs ensure that beneficiaries, including senior citizens and other priority sectors, have access to essential commodities at reasonable prices while also protecting the welfare of our local farmers,” she added.

In her message of commitment, Ms. Ma. Victoria G. Bellosillo, President of CPURAFLU-FFW, pledged the union’s dedication to ensuring the project’s success through transparent, honest, and service-oriented implementation. She emphasized the organization’s role in advancing the welfare of workers and the broader community, recognizing partnerships as key to sustaining the initiative.

“This initiative is not only about providing goods and services but also about extending help to those who need it most—our workers, families, and beneficiaries. We are fully committed to supporting this program and contributing to its success through active participation and cooperation. We also acknowledge the support of our partners and stakeholders who have made this possible. With your continued collaboration, we are confident that we can reach more individuals and create a positive impact. This may begin as a temporary setup, but we hope it will grow into a sustainable effort that will benefit many in the long run,” she said.

The event concluded with a market walkthrough, where guests visited booths, interacted with vendors, and participated in a photo opportunity highlighting the products and stakeholders involved in the project.

The KADIWA Retail Store will initially operate every Thursday and Friday as part of a temporary schedule. This pilot implementation aims to assess demand, manage supply flow, and ensure smooth coordination among participating vendors and partner agencies. The schedule may be adjusted in the future depending on operational needs and program developments.

The establishment of the KADIWA Retail Store reflects CPU’s continued commitment to community engagement and inclusive development, reinforcing partnerships that support local producers while providing accessible goods to the community.