By Mikee Natinga Norico

Rev. Dr. Ernest Howard B. Dagohoy, University President (seated from L); Mr. Iñigo D. Garingalao, Iloilo City Agriculturist (seated from R); and university key stakeholders together with officials from the Iloilo City Government pose for a photo during the ceremonial MOA signing for Merkado Lokal @ Central.

Central Philippine University (CPU), in collaboration with the Iloilo City Government and the City Agriculturist Office, proudly held the 3rd Merkado Lokal @ Central on May 29–30, 2025, at the Alumni Promenade Concert Park. This year’s vibrant celebration carried the theme “Sustaining Tomorrow: Innovation and Ingenuity for Farmers and Fisherfolk” and welcomed more than 32 local exhibitors eager to showcase their farm produce, marine goods, and other proudly local products.

The event began with registration and an opening prayer led by Rev. Dr. Francis Neil G. Jalando-on, Director of the CPU Office of Communications and a member of the Sustainable Campus Committee, followed by the singing of the national anthem.

Rev. Dr. Ernest Howard B. Dagohoy, CPU President, delivered the opening remarks, emphasizing the deeper meaning behind the theme. “Our theme aims to highlight the important work of those who bring food to our tables… It’s a call for us to support them, to cherish them, to innovate for the growth and sustainability of micro, small, and medium enterprises (MSMEs),” he said. He concluded by citing verses from Psalms 24:1–2 and 1 Corinthians 3:22–23, reminding the audience of the divine stewardship of the earth’s resources.

Mr. Iñigo D. Garingalao, Iloilo City Agriculturist, offered a heartfelt message of support, highlighting the distinct character of Merkado Lokal @ Central. “It’s not just about food—it’s about the exchange of ideas, correcting our mindsets, and celebrating every seller and buyer’s story of perseverance. Every innovation begins with a single step,” he said.

Prof. Sarex D. Dipol Jr., Director of the CPU Community Engagement and Service-Learning Center, shared the rationale behind the establishment of Merkado Lokal, highlighting CPU’s continuous efforts to support community development through education and engagement.

The program also included the recognition of exhibitors by Ms. Ma. Victoria G. Bellosillo, President of the CPU Rank and File Labor Union, followed by the ceremonial signing of the Memorandum of Agreement (MOA) between CPU administrators, officials from the Iloilo City Government, and the City Agriculturist Office.

The opening of Merkado Lokal @ Central was officially declared by Rev. Dr. Ernest Howard B. Dagohoy, University President, and Mr. Iñigo D. Garingalao, Iloilo City Agriculturist, together with officials from the Iloilo City Government—marking the start of two days filled with innovation, sustainability, and community collaboration.

The second part of Day 1 featured a series of insightful talks focused on innovation in agriculture and sustainable practices.

Mr. Matt Rafael M. Genito, Founder and CEO of PackUp, delivered a compelling presentation titled “Farm to Market: The Role of Packaging in Protecting Your Profit.” He emphasized the importance of strategic packaging design in preserving product quality and enhancing consumer appeal—key elements in transforming local products into market-ready brands.

This was followed by Mr. Revie P. Palmejar, Founder of Panudlak Integrated Farm, who inspired the audience with his personal journey and sustainable farming practices. His experiences highlighted the power of innovative agricultural models in transforming local livelihoods.

The day concluded with a heartfelt closing message from Dr. Stella G. Fernandez, Dean of the College of Arts and Sciences and Chair of the Sustainable Campus Committee. She underscored CPU’s continuing commitment to sustainability and community engagement.

As Day 2 unfolds, Merkado Lokal @ Central continues to offer a dynamic space for exhibitors and attendees to connect, collaborate, and celebrate the rich agricultural and entrepreneurial spirit of the community. The CPU community invites everyone to drop by and support local products while learning from innovators and changemakers across the region.

Merkado Lokal @ Central continues to be a testament to CPU’s vision of service, sustainability, and inclusive growth—where farmers, fisherfolk, entrepreneurs, and students come together to build a better tomorrow.