By Karren Jay G. Asgar
Participants from Tra Vinh University (TVU) in Vietnam, along with virtual attendees from Central Philippine University (CPU), gather for a photo opportunity following the successful Collaborative Online International Learning (COIL) session titled ‘Cross-Cultural Management in International Business’ on March 19, 2025. Photo courtesy of Glocal VIBE – COIL.
On March 19, 2025, Tra Vinh University (TVU) in Vietnam and Central Philippine University (CPU) hosted a Collaborative Online International Learning (COIL) session titled “Cross-Cultural Management in International Business.” The session aimed to foster a global exchange of knowledge and perspectives from the two institutions, helping participants deepen their understanding of how cultural differences influence effective business management.
The virtual gathering connected 78 participants from CPU with 30 from TVU, facilitated by Dr. Vo Thi Diem Thuy of TVU and Dr. Mary O’ Territorio Penetrante of CPU. By bringing together students and educators from both institutions, it sought to enhance cultural awareness and intercultural competence, equipping attendees with skills to address communication, leadership, and collaboration challenges in diverse international business settings.
“I have gained a deeper understanding of the importance of culture in the global business environment. Each country has its own etiquette rules and working styles, which influence collaboration and negotiation. This lesson made me realize that to succeed in international business, it is essential to respect and adapt to cultural diversity. Understanding the customs, traditions, and values of different countries not only helps build sustainable business relationships but also contributes to a more effective working environment. Moreover, strong intercultural communication skills can help minimize conflicts, enhance trust, and open up new collaboration opportunities,” one of the attendees from TVU shared on her Facebook post.
Participants explored foundational concepts such as Hofstede’s Cultural Dimensions and Hall’s High- and Low-Context Cultures, focusing on practical strategies to overcome cultural barriers and succeed in the global marketplace. Discussions highlighted the critical role of cultural sensitivity in promoting effective collaboration within varied professional environments.
The event provided valuable insights into managing cultural diversity, with organizers and attendees expressing gratitude to the distinguished speakers and dedicated participants whose efforts ensured its success.
Both universities look forward to fostering further cross-border exchanges and collaborations in the future.